Welcome to The ROI Group 

The ROI Group is a marketing and communications consulting firm that specializes in strategic planning and developing marketing, branding and integrated communications strategies for business-to-business and clean technology companies.

Yes, the name is R-O-I, as in “return on investment.” Our guiding philosophy is to develop marketing and communications strategies that create a return on your investment by building your brand name and its value in the market, increasing sales, helping you to better connect with customers and to find new customers or markets.

Effective marketing and communications begins with a thorough understanding of your markets, your customers and prospects and
your business. Our first step in working with new clients is to sit down and really listen to your concerns and goals. From there, we’ll do market research including marketing demographics, industry and sales trends, competitive analysis, and data analysis. It’s that information that helps us develop effective strategic marketing and communications plans to achieve your goals through market segmentation and positioning, brand positioning and comprehensive integrated marketing communications planning and implementation. and comprehensive integrated communications programs

• working with channel partners -- including dealer, distributor and value-added resellers – to develop promotional allowance programs, brand identity standards, publications and dealer councils;
• reorienting product information to a customer perspective;
• developing brand positioning that align with marketing strategies and that are supported by brand identity standards.